Adthena MCP Server
Connect your agents to Adthena, the Decision Intelligence platform for your AI search strategy. Ask natural-language questions about your market share, competitors, search terms, ad copy, brand protection, and AI search visibility - and get answers backed by real data.
Server URL: https://mcp.adthena.com/mcp
What is Adthena?
Adthena is the Decision Intelligence platform for your AI search strategy. Built on patented Whole Market View™ technology and 14+ years of labelled paid-search data, it tracks your ads and your competitors' ads across Google and emerging AI search surfaces, including ChatGPT and Google AI responses where available. The same data powers the Adthena app, the API, this MCP server, and Ask Arlo, our agentic AI analyst. It covers:
- Market share - who dominates your market by clicks, spend, and impressions
- Search terms - which keywords competitors bid on and where you have gaps
- Ad copy - what messaging competitors use in their text ads and shopping ads
- Local Service Ads - how often Google's "Google Guaranteed" listings show for your terms, and which local businesses take those spots
- Brand protection - SERP Tracker detects ads that violate your configured rules; Ad Hijacking detects branded-ad takeovers
- AI Overview - how Google's AI-generated answers affect your search landscape
- LLM Performance - how your brand is cited in ChatGPT, Perplexity, and other LLM responses
- AI Ads Intelligence - how your brand and competitors appear in paid ad placements inside ChatGPT and Google AI responses
What This MCP Server Does
This server lets you query all of that data through any MCP-compatible client in natural language, without leaving your agent. Ask a question, and your agent calls the right Adthena tools behind the scenes to fetch, analyze, and present the answer.
Read-only access
All tools are strictly read-only. They query data from your Adthena account but never create, modify, or delete anything.
Features
| Capability | What you can ask | Tools |
|---|---|---|
| Market Intelligence | Market share rankings, trend analysis, period comparisons, new entrants and leavers | get_market_share, get_market_trends, get_competitor_trends |
| Competitive Analysis | Competitor analysis, search term overlap, ad copy monitoring, CPC/CTR benchmarking | get_competitor_overlap, get_ads |
| Search Terms | Keyword performance, opportunity discovery (gaps), group-level metrics | get_search_terms, get_account_settings |
| Local Service Ads | How often Google Guaranteed listings appear for your terms, and which local businesses take those spots | get_local_service_ads |
| Brand Protection | SERP Tracker (rule-based ad violations), ad hijacking detection, Google takedown enforcement status | get_serp_tracker, get_auto_takedown, get_ad_hijacking, get_trademark_takedowns |
| Bid Automation | Brand Activator activity logs, daily savings tracking | get_brand_activator |
| AI Overview | AI Overview appearances, citation analysis, sentiment, themes, CTR/CPC impact | get_ai_overview, get_ai_overview_content, get_ai_overview_impact |
| LLM Performance | Domain citations in ChatGPT/Perplexity, prompt health status, brand visibility in LLM responses | get_llm_performance, get_llm_prompts, get_llm_prompt_metrics |
| AI Ads Intelligence | Brand vs competitor presence in paid LLM ad placements (ChatGPT, Google AI), greenfield and gap prompts, share-of-ads trends, and the creatives behind them | get_llm_ad_prompts, get_ai_ads_intelligence, get_llm_ad_library, get_ai_ads_prompt_expansion |
| Account Management | Discover your accounts, view locations and search term groups | list_accessible_accounts, get_account_settings |
Who Is This For?
- PPC managers tracking competitive position and optimizing campaigns
- Brand protection teams monitoring trademark abuse and ad hijacking
- Marketing analysts building competitive reports and identifying trends
- Agency professionals managing multiple client accounts
- Data teams and agent builders pulling Adthena data into dashboards, models, and their own agents
Next Steps
- Getting Started - connect your MCP client to Adthena in under a minute
- Examples - see what you can ask, with sample prompts and outputs
- Tool Reference - detailed reference for all 24 tools