Adthena MCP Server
Connect your agents to the Adthena competitive intelligence platform. Ask natural-language questions about your market share, competitors, search terms, ad copies, and brand protection — and get answers backed by real data.
Server URL: https://mcp.adthena.com/mcp
What is Adthena?
Adthena is a competitive intelligence platform for paid search (PPC) advertising. It tracks your ads and your competitors' ads across Google, providing data on:
- Market share — who dominates your market by clicks, spend, and impressions
- Search terms — which keywords competitors bid on and where you have gaps
- Ad copies — what messaging competitors use in their text ads and shopping ads
- Brand protection — SERP Tracker detects ads that violate your configured rules; Ad Hijacking detects branded-ad takeovers
- AI Overview — how Google's AI-generated answers affect your search landscape
- LLM Performance — how your brand is cited in ChatGPT, Perplexity, and other LLM responses
- AI Ads Intelligence — how your brand and competitors appear in paid ad placements inside ChatGPT and Google AI responses
What This MCP Server Does
This server lets you query all of that data through any MCP-compatible client, using natural language instead of navigating dashboards. Ask a question, and your agent calls the right Adthena tools behind the scenes to fetch, analyze, and present the answer.
Read-only access
All tools are strictly read-only. They query data from your Adthena account but never create, modify, or delete anything.
Features
| Capability | What you can ask | Tools |
|---|---|---|
| Market Intelligence | Market share rankings, trend analysis, period comparisons, new entrants and leavers | get_market_share, get_market_trends, get_competitor_trends |
| Competitive Analysis | Competitor deep dives, search term overlap, ad copy monitoring, CPC/CTR benchmarking | get_competitor_overlap, get_ads |
| Search Terms | Keyword performance, opportunity discovery (gaps), group-level metrics | get_search_terms, get_account_settings |
| Brand Protection | SERP Tracker (rule-based ad violations), ad hijacking detection, Google takedown enforcement status | get_infringements, get_ad_hijacking, get_trademark_takedowns |
| Bid Automation | Brand Activator activity logs, daily savings tracking | get_brand_activator |
| AI Overview | AI Overview appearances, citation analysis, sentiment, themes, CTR/CPC impact | get_ai_overview, get_ai_overview_content, get_ai_overview_impact |
| LLM Performance | Domain citations in ChatGPT/Perplexity, prompt health status, brand visibility in LLM responses | get_llm_performance, get_llm_prompts, get_llm_prompt_metrics |
| AI Ads Intelligence | Brand vs competitor presence in paid LLM ad placements (ChatGPT, Google AI), greenfield and gap prompts, share-of-ads trends | get_ai_ads_intelligence |
| Account Management | Discover your accounts, view locations and search term groups | list_accessible_accounts, get_account_settings |
Who Is This For?
- PPC managers tracking competitive position and optimizing campaigns
- Brand protection teams monitoring trademark abuse and ad hijacking
- Marketing analysts building competitive reports and identifying trends
- Agency professionals managing multiple client accounts
- Data teams extracting competitive intelligence for dashboards and models
Next Steps
- Getting Started — connect your MCP client to Adthena in under a minute
- Examples — see what you can ask, with sample prompts and outputs
- Tool Reference — detailed reference for all 19 tools