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Privacy and Data Handling

Privacy Policy

For full details, see the Adthena Privacy Policy.

How Your Data Is Handled

What the MCP server accesses

  • Your Adthena competitive intelligence data (market share, search terms, ads, etc.)
  • Only data for accounts linked to your authenticated user
  • Only in response to your explicit requests through your MCP client

What the MCP server does NOT do

  • No data modification — all tools are read-only (GET requests only)
  • No persistent storage of query data — the server processes your request and returns the result; it does not log or store the competitive intelligence data it retrieves
  • No third-party sharing — your Adthena data is returned only to your client session
  • No collection of conversation data — the server sees individual tool calls, not your full conversation history

Authentication and security

  • All communication is over HTTPS with valid TLS certificates
  • Authentication uses OAuth 2.0 via Auth0 — the server never sees your password

Data flow

Your MCP client ──HTTPS──> MCP Server ──internal network──> Adthena API ──> Adthena Database

The MCP server acts as a pass-through: it authenticates you, validates your account access, calls the Adthena API on your behalf, and returns the result. No competitive intelligence data is cached or stored by the MCP server.